Tuesday, February 9, 2016

How Using the Internet to Network

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1. Pursue online interests and activities that mean a lot to you

Who says that you can't network while playing chess against a worthy opponent in Russia? Or network while on your favorite medical community researching your husband's autoimmune disorder? The internet has networking with groups of like-minded people a whole lot easier. Check forums, listings, classifieds, and internet mailing lists (known as "listservs") for local events or meetings that are likely to attract people with similar interests or passions.


2. Research people you admire or those who hold interesting positions

The internet has also made researching prominent (or not-so-prominent) people a lot easier than it used to used. Now, you can gather information about people with a simple Google search, or you can connect with them on one of the many social networks that people spend increasing time on. Research these people for two reasons:
- It helps to be knowledgeable about different career arcs and career opportunities. Researching other peoples' careers teaches you that there are an almost infinite numbers of ways that you can get into advertising, for example, or become a merchant.
- You're familiarizing yourself with their personal history. This information will come in handy when you reach out to them; it shows you've done your homework.


3. Ask several people for an informational interview

An informational interview is an informal meeting you have with another professional in which you ask them questions about their careers and pick their brains. An informational interview can be coffee after work or a Skype interview in the middle of the workday. Whatever it ends up being, it's usually short — 30 minutes or less — and you should offer to pick up the bill if you grabbed coffee or lunch.
- Informational interviews are a great way to both learn about the other person and develop your critical questioning and listening skills. You never know; you might impress the person so much during the informational interview that they decide to offer you a job if they have the authority. Some feel it's a lot less of a crapshoot than playing the resume game.
- When you're done with your informational interview, express your gratitude and ask your contact for three other people who you might talk to as part of your continuing outreach. Reach out to those people and refer back to the original contact if needed.


4. Tap your network periodically

The next time you need something (a job, a date, a hiking partner) cast a wide net and see what happens. Make a few phone calls or send out an e-mail describing your situation in a friendly tone: "Hey, I'm in a bit of a pinch. I have these concert tickets for Saturday and I haven't been able to find someone to go with me. Since this is a band I love, I'd like to go with someone I know I'll have fun with. Do you know of anyone who might enjoy it with me?"
- Don't ever apologize when asking for a favor or help. It can signal a lack of confidence and professionalism.[7] There's nothing to be sorry about--you're just seeing if anyone happens to be in a position to help you; you're not making demands, or forcing people to do anything that they don't want to do.


5. Never keep your networking efforts isolated to the internet

You can establish great connections online, but the most successful networkers are those who take those online connections and translate them into intimate face-to-face relationships. Going out for lunch, coffee, or drinks is a great way to begin to establish a face-to-face relationship with people. Remember that you can also invite people to do things related to your interests. If you met someone at a caving club, why don't you ask them to check out a new cave with you? The objective here is to establish a connection beyond your initial online meeting. Preferably, this should be one-on-one.

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